New Dimensions Caregivers

New Dimensions Caregivers

  • Creative Direction
  • Graphic Design
  • Web Design

Problem

Local specialized in-home care provider needed a new look, branding and web design package.

Solution & Impact

New Dimensions approached me to redesign their entire branding as well as their website. The only thing that carried over was the two colors (dark green and maroon) from their original logo. I developed a friendly yet modern design aesthetic and carried it through the website redesign, to appeal to older clients and the families who might require their services.

Services section of the site: a caregiver and client photograph beside a grid of nine pastel service tiles with line icons for bathing, dressing, grooming, walking, laundry, shopping and more
Brand collage: a caregiver leaning in to speak with an older woman, framed by hand-drawn gold arcs over green and maroon shapes
Brand collage: a caregiver crouching to talk with a woman in a wheelchair, layered over gold, green and maroon shapes
Full-length view of the New Dimensions Care home page, from hero through services and testimonials to the contact form