I'm Matt Perry — a senior web designer and creative director in Houston. I've been building for the web since the nineties and working professionally since 2003, and the range has always been the point.
Every brand opens the same question: what is this actually about, and what should it feel like? Color carries meaning. Tone is a decision somebody has to make deliberately. I'd rather design something specific to a company than fit one into a template.
Design that only looks good is half the job. The work I'm proudest of has numbers attached.
I still shoot my own photography for the layouts I design. Twenty years on it is the fastest way I know to get exactly the image a page needs, instead of the closest one somebody happened to license.
Law Office of Domingo Garcia, 2023 to present. Search, traffic and website conversion for a bilingual personal injury firm — the site is now the primary conversion point in its funnel, contributing to 10–15% year-over-year growth in case intake.
This is one engagement rather than a portfolio-wide average — the one where I own the entire digital program, so it's the one I can show end to end.
Law Office of Domingo GarciaHouston, TX
Art-directed and rebuilt the firm's entire digital presence for English- and Spanish-speaking Texas markets — visual system, page architecture, imagery, content design. I direct a two-person social team and nine external vendors, and set the quarterly creative standard across every channel.
2023 — now
FreelanceHouston, TX
Client projects owned from first concept to final production — identity, print collateral, product illustration, websites. Commercial and editorial photography across events, portraits, product and interiors.
2015 — 2023
ARES CorporationHouston, TX
Sole owner of the entire web stack, design through server, across four corporate properties, a 200-user intranet and a continuous run of contract microsites for government and commercial clients. Fourteen years.
2008 — 2022
LADD PhotographyHouston, TX
Studio and location photography with the visual marketing built around it — corporate, editorial, fashion, product and food.
2003 — 2008
Savannah College of Art & DesignSavannah, GA
My formal training is in photography. I never stopped designing — I'd been building websites as a teenager in the nineties, back when that was novel enough that a research company hired me for it through a school-to-hire programme.
Before that
Not everything here is client work. These three I took from nothing to finished — the brand, the product, and the software underneath it.
An independent design studio: sports art, trading card design systems, brand identity and commercial photography. The card work started as personal exploration; the studio takes on custom card design and web work for others.
App development and brand identity through to the shipped website, with nothing handed off in between.
Live event photography software built on the Canon camera SDK. Images are intercepted at capture, moved over Wi-Fi, and published to a cloud gallery within seconds of the shutter. Built with AI-assisted development and used in production at client events.
If you've got a brand that needs rethinking, or a team that needs somebody to set the standard, I'd like to hear about it.